Research on UI Design and Optimization of Digital Media Based on Artificial Intelligence

At present, artificial intelligence technology has developed rapidly and has been gradually applied to various fields of society. With the popularization and development of computers, under the influence of artificial intelligence technology, digital media art and artificial intelligence technology merge with each other, which makes modern culture bloom with greater charm. Based on the era of artificial intelligence, this paper discusses the development core of the integration of artificial intelligence technology and digital media art, analyzes the current development status of digital media art and technology, and finally puts forward the innovative development direction and future trend. At present, China's artificial intelligence technology has gradually entered a prosperous stage in the continuous development and has become one of the high and new technologies in the new era, bringing many changes to people's work and life. With the development of society, modern people are pursuing the two-way needs of material and spirit, and art, as a special field, has attracted much attention. By involving artificial intelligence in the art field, it has become a new challenge to be faced at present, which will promote art and technology to present different forms of expression. Of course, the artistic content of digital media art will be richer, and the attention will be higher. Under the background of artificial intelligence era, the integration of artificial intelligence and digital media is the core industry at present, which promotes the development of China's economy in a better direction.