Exploring Cause of Cibaduyut Image Decay as Bandung Tourist Destination for Shoe Shopping

This study tried to explore cause of Cibaduyut image decay as Bandung tourist destination for shoe shopping from both functional and emotional components and to clarified whether image or other factor that give more influences on visiting decision. Qualitative approach was employed by interviewing 20 shoe craftsmen, 6 small-medium shoe enterprises, and 17 consumers to collect primary data. The result showed that both functional and emotional components have given impact to Cibaduyut Image. However, the image did not give effect to visiting decision.