Digital transformation maturity model development framework based on design science: case studies in manufacturing industry

Purpose This study aims to propose a novel maturity model development framework based on design science theory utilizing qualitative and quantitative methods for empirical evidence and develops a descriptive digital transformation maturity model by using the proposed framework. Design/methodology/approach Design science theory is deeply explored and extended to propose a novel maturity model development approach, including robust and rigorous validation processes. Thus, three consecutive discussion sessions and evaluations with experts are carried out iteratively to evolve and saturate the efficiency and utility of the maturity model, and consensus among experts at each session is validated by the intra-class correlation (ICC) coefficient. Furthermore, the Wilcoxon signed rank test is utilized to test whether there is a difference between consecutive sessions. Finally, prototype testing as a pilot study and two case studies in the manufacturing industry are carried out to validate the applicability of the developed maturity model. Findings A 3-phase maturity model development framework that includes the activities and outcomes in each phase emerge based on the design science theory. The comparative literature analysis and discussion sessions resulted in six dimensions, ten sub-dimensions, 39-capability items that circumscribe the digital transformation concept and five maturity levels that demonstrate conceptual consistency and a measurement tool for self-assessment. In addition, prototype testing and case studies show that the developed maturity model can measure the company's maturity level. Finally, it is proven that the digital transformation maturity model is developed by following the proposed maturity model development framework. Practical implications The maturity model draws a framework for practitioners that facilitate an initial roadmap and enhance the adoption rate, and it motivates the practitioners for frequent and efficient assessments, thus helping the continuous improvement of the digital transformation journey. Originality/value The originality of this paper lies in proposing a novel maturity model development framework based on design science and presents the activities and validation methods for this purpose. Furthermore, a comprehensive and rigorously validated digital transformation maturity model is developed based on the proposed framework.