SELECTED ELEMENTS OF CO-MARKETING AND THEIR APPLICATION IN THE PRODUCER CO-OPERATIVES IN THE SLOVAK REPUBLIC

被引：0

作者：

Subertova, Elena ^{[1
]}

Petrikovic, Igor ^{[1
]}

机构：

[1] Ekon Univ Bratislave, Fak Podnikoveho Manazmentu, Katedra Podnikovohospodarska, Bratislava 85235, Slovakia

来源：

AKTUALNE POHL'ADY NA KONKURENCIESCHOPNOST' A PODNIKANIE | 2010年

关键词：

producer co-operatives; co-marketing; cooperation; self-help;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This article presents selected tools of cooperative marketing and possibilities how they can be used in the specific conditions of Slovak producer co-operatives. In contrast with the opponents of cooperative idea authors consider cooperative values as self-help, cooperation, and solidarity to be useful also from economic point of view - especially in the area of marketing.

引用

页码：224 / 233

页数：10

共 50 条

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