Research on Establishment and Measurement of a System Evaluating B2C E-Commerce Website

被引：0

作者：

Wang, Ye ^{[1
]}

机构：

[1] Coll Business & Adm, Zhengzhou Inst Aeronaut Ind, Zhengzhou, Henan, Peoples R China

来源：

2010 INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE AND ENGINEERING (MSE 2010), VOL 4 | 2010年

关键词：

evaluation system; B2C E-commerce website; measurement;

D O I：

暂无

中图分类号：

C93 [管理学]; O22 [运筹学];

学科分类号：

070105 ; 12 ; 1201 ; 1202 ; 120202 ;

摘要：

The scientific system evaluating B2C E-commerce website should be designed in order to accelerate the development of B2C E-commerce website. On the basis of the reviewing of the evaluation for B2C E-commerce website, the main characters of online transaction were illuminated and the evaluation system was designed under perspective of the users, then based on measurement theory, the paper set up a model of the measurement of B2C E-commerce website and used this model to study B2C E-commerce website quantitatively.

引用

页码：61 / 64

页数：4