When We Don't Own the Things We Use, Will We Still Love Them? New patterns of consumption will change brands' customer relationships

被引：0

|

作者：

Morewedge, Carey K. ^{[1
,2
]}

机构：

[1] Boston Univ, Mkt, Boston, MA 02215 USA

[2] Boston Univ, Questrom Sch Business, Boston, MA 02215 USA

来源：

MIT SLOAN MANAGEMENT REVIEW | 2022年 / 63卷 / 02期

关键词：

PSYCHOLOGICAL OWNERSHIP;

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中图分类号：

F [经济];

学科分类号：

02 ;

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页码：16 / 18

页数：3

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[9] Dietary change and cancer prevention: What don't we know and when didn't we know it?
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