Film promotion policy: the issue of stimulating the regionalization of film production in Brazil

The National Cinema Agency (ANCINE) has been making efforts to regionalize the production and commercialization of the national audiovisual sector. The text describes the evolution of production outside the Rio-Sao Paulo axis, based on data from ANCINE on films released in movie theaters. There was an increase in the number of films produced, as well as in the number of federation units that have produced films released in movie theaters. However, the performance of these films, in terms of audience, has been oscillating and disproportionate to the proportion of the films. Policies to promote national cinema with a broader character are suggested.