WHAT PREDICTS THE SPORT EVENT VOLUNTEER EXPERIENCE? EXAMINING MOTIVATION, SATISFACTION, COMMITMENT, AND SENSE OF COMMUNITY

Despite the large body of literature on sport event volunteers, researchers have a poor understanding of the volunteer experience despite studies claiming direct and indirect relationships involving motivation, satisfaction, commitment, and sense of community towards the volunteer experience. In fact, most studies fail to statistically measure experience as a dependent variable. As such, the importance of these four antecedents as predictors of the volunteer experience remains assumed and uncertain. The purpose of this study was to empirically test if and how sport event volunteers' motivation, satisfaction, commitment, and sense of community predict their experience. Following the 2019 Osprey Valley Open, 161 volunteers (65% response rate) completed an online self-administered questionnaire. A two-step structural equation model analysis tested the hypothesized linear relationships. Results indicated direct (i.e., motivation and satisfaction) and indirect (i.e., commitment and sense of community) relationships between antecedents and the volunteer experience. Commitment had an indirect relationship to the volunteer experience through motivation's direct relationship, while the indirect relationship of sense of community occurred through satisfaction's direct relationship to the volunteer experience. Confirmatory factor analysis also indicated motivation and sense of community had poor factor loadings, while satisfaction and commitment loaded adequately. Moreover, only the egoistic motivation factor was supported in this study motivation's direct relationship to the volunteer experience. These findings empirically support previous claims for motivation and satisfaction's direct relationship to the volunteer experience but dispute previous claims of direct relationships involving sense of community and commitment. Contributions include the need to move beyond investigating individual antecedents of the volunteer experience as it requires a multifaceted analysis due to conceptual interrelationships. Event managers should understand their volunteers' experience as being complex and develop strategies aimed at each of the four antecedents.