Analysis of the Electricity Customer Stickiness in Retail Competition Model

With the continuous development of market competition customer resources has become the survival of the enterprise. In this case, the enterprise must strengthen the customer stickiness and increase the customer's repeated use and psychological dependence to fundamentally improve the competitiveness of enterprises. Therefore, the general concept of user viscosity is introduced into electricity market in retail competition market mode. Accordingly, the electricity customer stickiness is defined, and its influence factors are analyzed. Finally, this paper makes a comprehensive analysis of the electricity customer stickiness by integrating qualitative evaluation with quantitative evaluation.