Marketing Theory: Foundations, Controversy, Strategy, Resource-Advantage Theory

被引：0

作者：

Vitell, Scott J. ^{[1
]}

机构：

[1] Univ Mississippi, University, MS 38677 USA

来源：

JOURNAL OF MACROMARKETING | 2011年 / 31卷 / 02期

关键词：

D O I：

10.1177/0276146710396715

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：217 / 217

页数：1

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