Public Social Media Services: A Citizen's Perspective

被引:7
|
作者
Wirtz, Bernd W. [1 ]
Langer, Paul F. [1 ]
Goettel, Vincent [2 ]
Thomas, Marc-Julian [3 ]
机构
[1] German Univ Adm Sci Speyer, Speyer, Germany
[2] Heinrich Heine Univ, Fac Business Adm & Econ, Dusseldorf, Germany
[3] Accenture, Dusseldorf, Germany
关键词
Facebook; intention to use; social media; structural equation modeling; technology acceptance model; TECHNOLOGY ACCEPTANCE MODEL; E-GOVERNMENT; USER ACCEPTANCE; TRUST; SATISFACTION; ADOPTION;
D O I
10.1080/15309576.2020.1760112
中图分类号
C93 [管理学]; D035 [国家行政管理]; D523 [行政管理]; D63 [国家行政管理];
学科分类号
12 ; 1201 ; 1202 ; 120202 ; 1204 ; 120401 ;
摘要
Social media platforms are increasingly used in the public administration context. Against this background, this study not only derives and tests the impact of determinants that explain citizens' intention to use social media channels of public services, but also examines to what extent their intention to use influences their intention to recommend these services to others (word of mouth). An expanded technology acceptance model (TAM) was tested based on data from a survey of 164 citizens. The model provides insight into the creation of social media applications of public authorities, for example, by providing four determinants that significantly influence citizens' intention to use Facebook pages of public institutions as well as their intention to recommend the page to other citizens.
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页码:1342 / 1358
页数:17
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