Memorable Halal Tourism Experience and Its Effects on Place Attachment

Although Halal tourism is becoming an important tourism sector and represents one of the largest niche markets in global tourism, the aspects that makes this type of tourism memorable are still unexplored for academics and practitioners. The aim of this study is to examine the relationships between hedonism, novelty, local culture, refreshment, meaningfulness, involvement, knowledge and memorable Halal tourism experience. The study also examines the relationship between memorable Halal tourism experience and place attachment. Data were gathered from Muslim tourists who had a halal tourism experience during the 48 months preceding the time of data collection (April 2018-March 2022). The empirical results support all eight hypotheses. The results also extend the memorable tourism experience concept in the context of Halal tourism. A positive relationship between a memorable Halal tourism experience and place attachment was also supported.