Sustainable Governance on the Intention of Medical Tourism in Uzbekistan

被引:9
|
作者
Choi, Yongrok [1 ]
Ashurova, Zamira [1 ]
Lee, Hyoungsuk [2 ]
机构
[1] Inha Univ, Program Global E Governance, 100 Inha Ro, Incheon 22212, South Korea
[2] Shandong Univ, Business Sch, Weihai 264209, Peoples R China
关键词
medical tourism; behavioral intention; Uzbekistan; structural equation model; OF-FIT INDEXES; PERCEIVED VALUE; SCALE DEVELOPMENT; HEALTH-SERVICE; TRAVEL; SATISFACTION; QUALITY;
D O I
10.3390/su13126915
中图分类号
X [环境科学、安全科学];
学科分类号
08 ; 0830 ;
摘要
Medical tourism is a growing niche market with huge potential as the 6th industry of medical services, including an unforgettable trip. Due to these advantages, Uzbekistan hopes to be a leader in central Asia concerning medical tourism. Contrary to this ambitious goal, Uzbekistan patients still prefer going abroad for medical services. Therefore, in order for Uzbekistan to be a hub for medical tourism, the sustainable governance factors of medical tourism need to be found for local patients going overseas. Under this research motivation, this study evaluates how the medical, tourism, and information sharing factors influence behavioral intention based on the structural equation model (SEM) with a random sample of 498 residents in Uzbekistan. Perceived value and behavioral intention are used as a mediating variable and a dependent variable, respectively. The main findings are summarized as follows. First, the medical factor and information sharing are very important factors for behavioral intention, with high coefficient values of 0.399 and 0.516, respectively, while the tourism factor is not influential on the behavioral intention statistically. This implies that Uzbekistani patients do not consider tourism factors as a core condition, instead focusing on the service quality of the medical operation and convenience for foreign patients. Second, in the indirect model, we found that perceived value takes a fully mediating role between medical factors and behavioral intention, while it takes a partially mediating role between information sharing and behavioral intention, implying that strong promotion policies are required for the advantages of tourism and enhanced access to information.
引用
收藏
页数:18
相关论文
共 50 条
  • [1] Agritourism as an Emerging Sustainable Tourism Industry in Uzbekistan
    Patterson, Ian
    Aslam, Muhammad Umar
    SUSTAINABILITY, 2024, 16 (17)
  • [2] . Tourism, Governance and Sustainable Development
    dos Anjos, Francisco Antonio
    Kennell, James
    SUSTAINABILITY, 2019, 11 (16)
  • [3] Evaluating Culturalization Strategies for Sustainable Tourism Development in Uzbekistan
    Jeong, Ji Young
    Karimov, Mamurbek
    Sobirov, Yuldoshboy
    Saidmamatov, Olimjon
    Marty, Peter
    SUSTAINABILITY, 2023, 15 (09)
  • [4] Participative Planning and Governance for Sustainable Tourism
    Bramwell, Bill
    TOURISM RECREATION RESEARCH, 2010, 35 (03) : 239 - 249
  • [5] Regional network governance and sustainable tourism
    Farmaki, Anna
    TOURISM GEOGRAPHIES, 2015, 17 (03) : 385 - 407
  • [6] Sustainable tourism governance: local or global?
    Sharpley, Richard
    TOURISM RECREATION RESEARCH, 2023, 48 (05) : 809 - 812
  • [7] Governance of Sustainable Tourism Development in China
    Li, Mimi
    Liu, Tingting
    Qiu, Shangzhi
    JOURNAL OF CHINA TOURISM RESEARCH, 2020, 16 (02) : 261 - 278
  • [8] On the Sustainable Development of Medical Tourism: from Tourism and Medical Perspective
    Yu Jibin
    PROCEEDINGS OF THE 10TH EURO-ASIA CONFERENCE ON ENVIRONMENT AND CORPORATE SOCIAL RESPONSIBILITY: TOURISM, SOCIETY AND EDUCATION SESSION, PT I, 2014, : 117 - 123
  • [9] Cultural Values and Sustainable Tourism Governance in Bhutan
    Schroeder, Kent
    SUSTAINABILITY, 2015, 7 (12) : 16616 - 16630
  • [10] SUSTAINABLE WELLNESS TOURISM: GOVERNANCE AND ENTREPRENEURSHIP ISSUES
    Sheldon, Pauline J.
    Park, Sun-Young
    ACTA TURISTICA, 2008, 20 (02) : 151 - 172