Towards a Grounded Theory of Actors' Conflicts in the Sharing Economy in a Developing Country Emergent Research Forum (ERF)

There is relatively little known about conflicts that characterize the sharing economy in developing countries, particularly in Sub-Saharan Africa. This exploratory paper seeks to addresses this knowledge gap, drawing from the conflict experiences of actors (e.g. service providers, service demanders and platform aggregators) in the Ghanaian sharing economy. The study will be conducted using a grounded theory approach which involves a systematic inductive method for conducting qualitative research aimed toward theory development. This paper's potential contribution is the theorization of actors' conflicts within the sharing economy, especially developing economies in Sub-Sahara Africa, where the phenomenon has been understudied. It will also pave way for further research in the area.