Entrepreneurial and small business marketing:: An introduction

被引:11
|
作者
Grunhagen, Marko
Mishra, Chandra S.
机构
关键词
D O I
10.1111/j.1540-627X.2007.00227.x
中图分类号
C93 [管理学];
学科分类号
12 ; 1201 ; 1202 ; 120202 ;
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页码:1 / 3
页数:3
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