Development of a conceptual digital technology acceptance model for micro and small organizations

This paper aims to propose research with the aim of developing a conceptual digital technology acceptance model for micro and small organizations that will offer improvement of existing models. In order to develop a conceptual model, a review of the literature on the topic of technology acceptance by organizations was made with special emphasis on micro and small organizations. The analysis of previous research shows a lack of research that would focus on developing digital technologies acceptance models for micro and small organizations while covering the digital maturity of the organization and the decision-making style of decision-makers. Micro and small organizations differ from medium and large organizations, primarily in resource availability and limited knowledge of new technologies. The paper presents the identified key factors influencing the acceptance of technologies by micro and small organizations. A review of the decision-making style of decision-makers and the digital maturity of the organization in the process of digital transformation is given. The proposed conceptual digital technology acceptance model for micro and small organizations is presented, and the factors defined by the literature review are briefly explained. The proposed model will be tested as part of further research by the author.