BALANCED SCORECARD AS AN EFFECTIVE MANAGEMENT TOOL FOR A PROJECT-ORIENTED COMPANY

The implementation of a significant number of projects at enterprises in the unstable socio-economic environment of the Russian and world economies requires an efficient toolkit giving performance. Balanced scorecard is such a tool in the modern environment. This article discusses the full range of measures to implement this toolkit. Balanced scorecard has been transformed into a powerful apparatus for implementing strategies and constantly assessing their performance. Companies that successfully implemented the system achieved a significant increase in monetary efficiency and almost all of them occupied leading positions in their own markets. This tool enables building an organization focused on strategy. It enables an organization to express plans and strategies for the future correctly and to implement them as real actions. It ensures the inverse relationship between internal business processes and external indicators required to increase strategic performance and achieve results. When implementing balanced scorecard, strategic planning is transformed from a theoretical exercise into a company's main activity.