Gender differences in e-commerce

被引：40
|
作者：
Yang, BJ
Lester, D [1 ]
机构：
[1] Richard Stockton Coll New Jersey, Psychol Program, Pomona, NJ 08240 USA
[2] Drexel Univ, Dept Econ & Int Business, Philadelphia, PA 19104 USA
来源：
APPLIED ECONOMICS | 2005年 / 37卷 / 18期
关键词：
D O I：
10.1080/00036840500293292
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Predictors of shopping online were compared for men and women using a sample of 365 college students. For the men, the only predictor of purchasing products online was the number of hours they spent online. For women, the predictors of making purchases online included anxiety about using computers and attitudes toward money, in addition to the number of hours spent online. The results were examined using OLS and MLE (logit and probit) regressions techniques, and the results from each technique compared and contrasted.
引用
收藏
页码：2077 / 2089
页数：13
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