Why Teens Purchase Virtual Products and Services in Social Virtual Worlds?

被引：0
|
作者：
Mantymaki, Matti [1 ]
机构：
[1] Univ Turku, Turku Sch Econ, SF-20500 Turku, Finland
来源：
NORDIC CONTRIBUTIONS IN IS RESEARCH | 2011年 / 86卷
关键词：
social virtual worlds; purchasing behavior; uses & gratifications theory; virtual consumer behavior; PARTICIPATION; CONSEQUENCES; ADOPTION; MODEL;
D O I：
暂无
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
Purchasing virtual products and services in virtual worlds is a rapidly growing form of online consumer behavior, especially among the younger generations. The aim of the paper is to why teens spend real money in virtual goods and services. We investigate the reasons for virtual purchasing behavior in world's most popular social virtual world, Habbo Hotel. Using content analysis, we classify the reasons for purchasing into four higher order gratifications, namely elevated experience, hedonic and social factors as well as functional activities. The results demonstrate that virtual purchasing is a vehicle for enhancing and customizing the valued aspects in the user experience.
引用
收藏
页码：29 / 40
页数：12
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