PROCESSIVE CHARACTER FOR THE DEVELOPMENT OF CREATIVE CAPITAL IN AN ENTERPRISE

The aim of the paper is to identify activities undertaken in a company that point to the processional nature of building creative capital. The detailed objective was to assess the process character of building creative capital in enterprises representing particular sections of Classification of Business Activities in Poland and to compare the results obtained for individual sections with the results obtained in the creative sector. It results from the cognitive gap recognized in the literature in terms of the role of creative capital in an enterprise, hence the research goal was to investigate the process nature of building creative capital. The deductive method, synthesis and analysis were used to achieve the goal. Survey research using an original questionnaire was conducted among a randomly selected 430 companies located in the Podkarpackie Province in 2016. For the purpose of verification and comparison in the targeted selection, questionnaire surveys were carried out among 100 entities included in the creative sector, designated by departments creating it. Creative resource has been adapted to the right people who work together moreover, they function in all these new conditions using their creativity. The starting point for the measurement of creative capital was the pedagogical paradigm of creativity exploring creativity by model 4P based on dimensions: people, process, press, product. This model has been modified in relation to its own definition of creative capital, adopting an additional dimension of cooperation. The dimensions were assessed by characteristics selected in the questionnaires based on the literature on the subject. The article was analyzed in the "process dimension". In the surveyed entities by sections no major differences were observed in relation to the group of enterprises included in the creative sector. A comparison of the "process dimension" of the creative sector and other sections resulted from the recommendation of the European Commission, which draws attention to the fact that creative industries have great potential for cross-sector cooperation and may stimulate other sectors of the economy by stimulating it. It should be noted that the creative sector, similarly to the companies of other sections, operates in the context of a rapidly changing environment.