The construction of argentina's national identity discourse: the story of meat

Social representations that we build and reproduce through discourses construct frames and stories that limit our possibilities of action in daily life. The Story of Meat (Adams, 1990) is the framework that has governed discourses about National Identity in Argentina since its founding as a nation. This framework has been built through the two hundred years of the Nation's history and involves all circulating discourses in the country. The present work adopts Critical Discourse Analysis as main theoretical from the perspective proposed by Ecolinguistics (Stibbe, 2015). We will use the analysis tools proposed by Lakoff (2004, 2010) and Kress and van Leeuwen (2006). Our aim is to analyze the construction of the speciesist identity frame through verbal and multimodal speeches from different eras and present alternative discourses.