Trading privacy for trust

Both privacy and trust relate to knowledge about an entity. However, there is an inherent conflict between trust and privacy: the more knowledge a first entity knows about a second entity, the more accurate should be the trustworthiness assessment; the more knowledge is known about this second entity, the less privacy is left to this entity. This conflict needs to be addressed because both trust and privacy are essential elements for a smart working world. The solution should allow the benefit of adjunct trust when entities interact without too much privacy loss. We propose to achieve the right trade-off between trust and privacy by ensuring minimal trade of privacy for the required trust. We demonstrate how transactions made under different pseudonyms can be linked and careful disclosure of such links fulfils this fight trade-off.