DIGITAL ECONOMY COMPETENCIES IN THE PHYSICAL EDUCATION AND SPORTS INDUSTRY

The study was conducted as part of the implementation of supplementary professional education programs aimed at developing the digital economy competencies of specialists in the field of "physical education and sports". In 2020, educational programs were implemented on various aspects of the digitalization of the physical culture and sports movement: from digital marketing of sports in general, to specific problems of promoting e-sports. The analysis of the primary data obtained during the students' reflection on the content of professional development programs allowed us to indicate the trends in the social demand of the physical education employees and sports sphere in the period of digital transformation, as well as to determine the current level of formation of digital competencies of specialists in physical culture and sports. The study allows us to discuss the following points: in the field of "physical education and sports" there are no systematic processes for the digital economy competencies formation; the professional standards of the physical culture and sports sphere do not fix labor actions related to the presence of digital economy competencies; educational organizations that train specialists in the physical culture and sports field should develop and implement educational programs and disciplines/modules aimed at the formation of both general professional and professional digital competencies. (C) 2021 Published by European Publisher.