In 2006, Hines Ward, a Korean-American athlete, was at the center of the media spotlights and became a national celebrity in South Korea after he was named the Most Valuable Player of Super Bowl XL. This paper examines the role of local journalists as cultural intermediaries and the repercussions of the mass-mediated identity of Hines Ward created and reproduced in the media. In light of the globalization of sport, this case study increases our understanding of how the globalization of sport has influenced and transformed the ways in which national identity is defined and conceptualized and how identities of cross-national athletes are crafted, disseminated, and marketed by local cultural intermediaries, particularly journalists.
机构:
Korea Natl Sport Univ, Dept Community Sport, Seoul, South KoreaKorea Natl Sport Univ, Dept Community Sport, Seoul, South Korea
Chang, Ik Young
Jackson, Steve
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机构:
Univ Otago, Sch Phys Educ Sport & Exercise Sci, 55 Union St, Dunedin 9054, New Zealand
Univ Johannesburg, Johannesburg, South AfricaKorea Natl Sport Univ, Dept Community Sport, Seoul, South Korea
Jackson, Steve
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机构:
Tak, Minhyeok
[J].
INTERNATIONAL JOURNAL OF THE HISTORY OF SPORT,
2019,
36
(7-8):
: 643
-
659