The Globalization of Sport and the Mass-Mediated Identity of Hines Ward in South Korea

被引:16
|
作者
Jun, Jong Woo [1 ]
Lee, Hyung Min [2 ]
机构
[1] Dan Kook Univ, Dept Commun & Media Studies, Yongin, South Korea
[2] Sungshin Womens Univ, Dept Media Commun, Seoul, South Korea
关键词
MEDIATIZATION; POLITICS; BASEBALL;
D O I
10.1123/jsm.26.2.103
中图分类号
F [经济];
学科分类号
02 ;
摘要
In 2006, Hines Ward, a Korean-American athlete, was at the center of the media spotlights and became a national celebrity in South Korea after he was named the Most Valuable Player of Super Bowl XL. This paper examines the role of local journalists as cultural intermediaries and the repercussions of the mass-mediated identity of Hines Ward created and reproduced in the media. In light of the globalization of sport, this case study increases our understanding of how the globalization of sport has influenced and transformed the ways in which national identity is defined and conceptualized and how identities of cross-national athletes are crafted, disseminated, and marketed by local cultural intermediaries, particularly journalists.
引用
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页码:103 / 112
页数:10
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