I'm not a feminist ... I only defend women as human beings:: The production, representation, and consumption of feminism in a telenovela

This study examines a successful Latin American media product - the Venezuelan telenovela El Pais de las Mujeres [The Country of Women] - and analyzes how feminism and feminists are represented in it. Through interviews with the head writer and actors, the study also explores the production of these portrayals., In addition, consumption of the serial's representation of-feminism is analyzed through individual and group interviews with audience members. The study highlights the paradoxes involved in the production and consumption of a media text that simultaneously delivers a critique of Venezuelan patriarchy, an empowering message for women, and a sharp rejection of feminism.