New Trends in Tourism Demand - Geocaching

Trends in tourism demand are currently quite dramatically changing and modifying. The last two decades saw a dramatic expansion of a game called geocaching, which has significantly intervened in tourism, too. Millions of people are playing geocaching and thus the game indirectly becomes a tool for the promotion of different places resulting in an upsurge in the number of visitors in all segments of the clientele. In this paper, we present the results of research among players of geocaching that was aimed at determining preferences in choosing destinations and connection with other types of tourism. Geocaching brings new opportunities for tourism development. This game can be used as a facility to attract new tourists and promote touristically interesting localities which, however, are less known. At the same time, it brings a new dimension of supporting the attractiveness of already known tourist destinations and opportunities for boosting the number of visitors. The main goal of the paper is to define the relationship between geocaching and tourism and to define new form of tourism.