Are conservatives happier than liberals? Not always and not everywhere

Prior research has shown that conservatives report higher levels of subjective well-being than liberals (happiness gap). We investigate to what extent this phenomenon exists in different time periods within the United States (Study 1, N = 40,000) and in different countries (Study 2, N = 230,000). Consistent with our hypotheses grounded in the "shared reality" and person-culture fit literature, conservatives were happier and more satisfied with their lives than liberals to the extent that the conservative political ideology prevailed in their socio-cultural context, be it a specific time period in the U.S. or a specific country. These results show that the happiness gap between conservatives and liberals is less universal than previously assumed. (C) 2016 Elsevier Inc. All rights reserved.