Value analysis of retail electronic payments market - A generic value framework for electronic payment services providers

Rapid developments in retail electronic payments industry increase complexity and result in fragmented view of the market. Key players in the domain need compact tools for analysis and decision support. This paper proposes a generic value framework for retail electronic payments industry, which is based on the concept of value network and consists part of an ongoing work towards an integrated decision support environment for actors in the payments industry. We use value network approach for the analysis of retail electronic payments aiming to provide a useful tool for better understanding of payments domain.