Inviting the Amateurs into the Studio: Understanding How Consumer Engagement in Product Design Creates Value

被引:15
|
作者
Moreau, C. Page [1 ]
机构
[1] Univ Colorado, Leeds Sch Business, UCB 419, Boulder, CO 80309 USA
关键词
CUSTOMIZATION;
D O I
10.1111/j.1540-5885.2011.00813.x
中图分类号
F [经济];
学科分类号
02 ;
摘要
With consumers increasingly taking on the role of product designer, interesting and important avenues for new research are emerging. This article highlights two broad areas that researchers in both consumer behavior and product design may want to consider: (1) what constitutes consumer design and (2) what factors influence value creation when consumers assume responsibility for some or all of the design task.
引用
收藏
页码:409 / 410
页数:2
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