CULTURAL TRADITIONS' REVITALISATION AND ITS CONTEXTS

The time - when people lived fixed within their traditional local communities; with a great complex of plentiful values, norms, believes of different types, superstitions and mythology, so meaningful for them, dominantly controlling their lives and reflecting the profound human-nature connection and local specifics; - has gone for most of us until the present time. There are very few traditionally organised and traditions-driven communities left, untouched by the fast-running process of progress and globalisation. However, traditions have never absolutely disappeared. Theyy keep living on and, currently, are being revived, constantly reaching more and more interest of individuals and groups all over the world. The attitude to them is being re-evaluated. The process isn't massively represented, but is getting more and more influential. In this way, it is becoming a new vector shaping cultural identity of the 21st century along with globalisation, multiculturalism, internationalism etc.. Cultural traditions revitalisation takes various forms and has its specific features, dynamics and impact, which can be studied in various contexts (identificational, integrational, ethical, spiritual, environmental, economical, political etc.)