Effects of charismatic influence training on attitudes, behavior, and performance

被引:95
|
作者
Towler, AJ [1 ]
机构
[1] Univ Colorado, Dept Psychol, Denver, CO 80217 USA
关键词
D O I
10.1111/j.1744-6570.2003.tb00154.x
中图分类号
B849 [应用心理学];
学科分类号
040203 ;
摘要
This study investigated the effectiveness of training in 2 components of charisma (charismatic communication style and visionary content). Forty-one business students received charismatic influence training, presentation skills training, or no training. All participants prepared and gave a speech. Groups of 2-3 students (N = 102) watched 1 of the videotaped speeches and then performed a task based on the speech instructions. Charismatic influence trainees performed better on a declarative knowledge test and exhibited more charismatic behaviors than those in the other conditions. In addition, participants who viewed a charismatic influence trainee performed best.
引用
收藏
页码:363 / 381
页数:19
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