BIBLIOMETRIC STUDY ON DIGITAL REPUTATION AND COLLABORATIVE ECONOMY (2004-2017)

Digital Trust and reputation are concepts of vital importance for the collaborative consumption sector, since they allow reducing the risk of exchanges between strangers. However, and despite the importance of this economic sector, it seems to be that the intellectual contributions of the communication academy to discourse on collaborative economy are insufficient is. Given this situation, it seems to be appropriate to increase the existing academic literature related to the subject of study, but for this, it is first necessary to identify and know the research already carried out. Therefore, this paper aims at collecting, reviewing and synthesizing the existing scientific production on digital trust and reputation in the field of collaborative consumption and collaborative economy. For this, a bibliometric analysis of the articles related to the subject of study published between 2004 and 2017 in journals indexed in Webs of Science, Scopus and Dialnet is carried out. This work shows that the academic interest in this subject is recent; that the articles are of quality, that they are written mainly in English and that there is no magazine, author, or reference research center. In addition, it could be said that the articles published in journals indexed in JCR are characterized by being written in English, having a greater collaboration than those not indexed, both at the level of authors and institutions, and by having more citations in WOS.