"We are people, not transactions": Trust as a precursor to dialogue with LGBTQ publics

This research focuses on trust as a precursor to dialogic communication with diverse publics. Through a grounded theory approach, this research explicates the concept of trust in dialogue within organization-public relations to refine and advance research about enhancing dialogue and trust in diverse societies. Based on in-depth interviews with 33 LGBTQ communication professionals, findings suggest that trust is a precursor to dialogue and is impacted by cultural competency, organizational congruency, authenticity, and stakeholder empowerment.