E-LEARNING COURSE ON ELECTRONIC MARKETING FOR THE SMALL AND MEDIUM ENTERPRISE SECTOR

被引：0
|
作者：
Kapoun, Pavel [1 ]
Stasko, Jiri [1 ]
机构：
[1] Univ Ostrava, Pedag Fac, Dept Informat & Commun Technol, Ostrava 70103, Czech Republic
来源：
INFORMATION AND COMMUNICATION TECHNOLOGY IN EDUCATION, 2010 | 2010年
关键词：
Small and Medium Enterprises (SME); e-learning; marketing competency; electronic marketing (e-marketing); internet marketing; mobile marketing; online public relations (online PR);
D O I：
暂无
中图分类号：
G40 [教育学];
学科分类号：
040101 ; 120403 ;
摘要：
This paper contains a draft proposal for an c-learning course in electronic marketing and communication for the small and medium enterprise sector. Individual parts of the course deal with creation of web pages, search engine optimizations, marketing communications on the internet, social networks and mobile marketing. The course graduate gains knowledge about electronic marketing tools and skills to use them in practice in accordance with entrepreneurial and marketing aims and objectives of the given entity. This paper also contains a description and results of testing the pilot online tutorial of internet marketing for Small and Medium Enterprises.
引用
收藏
页码：103 / 106
页数：4
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