Assessment of Financial Crisis Impact on Construction Materials Sales Management in Romania

The fast development of the economic and financial crisis, as well as trade internationalization enhancement outline and develop a series of newly-born phenomena on the entire globe, especially arising from globalization process amplification, phenomena that developed into genuine influence factors. In the context of such competitive pressure, trading companies, especially distribution companies are compelled to permanently develop strategies for the innovation and diversification of the activity carried out, of the products and services offered, as well as of the prices and information necessary to ensure consumer dialogue. The consequences of the current economic and financial crisis may be surpassed by the implementation of viable recovery strategies allowing the proportional sizing of the companies within construction materials sales market segment.