Digital Technologies in Managing Food Industry Enterprises

Digital technologies, actively used in the food service organization, have been considered. Various approaches to classification and search of catering establishments in the Internet space have been analyzed. The inconsistency of criteria for assessment and ranking of restaurants has been established. Increasing the quality of analytical information required for making managerial decisions aimed at the achievement of the company strategic goals is possible based on the allocation of sources of information used for analysis; development and approval of the policy of access to record and analytical data contained in the systems; marging out factors that can impact the information received from record and analytical systems. It has been offered to create a search information system with strictly fixed criteria of catering establishments selection. Terms of reference for the offered information search system, that will allow carrying out the multi-factor filtering and assessment of catering establishments with regard of interests of various groups of users (consumers, business owners, catering establishment critics), was developed. It will help to greatly facilitate the operation of marketing services and to business owners, quality monitoring of the services provided, to facilitate the customer choice.