THE IMPACT OF USERS' HIGHLY SENSORY PROCESSING SENSITIVITY ON WEBSITES' INFORMATION USEFULNESS PERCEPTION

The article presents analysis and evaluation of information usefulness for recipients with different levels of experiencing sensitivity to brain processing sensory on the example of information and shopping internet services. Different levels of sensory processing sensitivity in recipients have an impact on the cognitive processes in their brain and the ways of processing information which, in turn, may result in different consumer behavior and their decisions. The study describes the basic methodological assumptions, the research evaluation procedure of information usefulness and various forms of informational content presentation, and also the results of data analysis from the study conducted on a group of respondents. In order to determine the factors that have the greatest impact on the perception of information usefulness on websites by users with different levels of sensory processing sensitivity, the data obtained from the study using various methods such as online questionnaire, usability testing and heuristic analysis were analyzed using the multi-criteria aggregate assessment method. Results of research presented in the article can be useful in creating assumptions for ways of content presentation and visualization of various forms of content building for the needs of different user groups for information and business websites. (C) 2021 The Authors. Published by Elsevier B.V. This is an open access article under the CC BY-NC-ND license (https://crativecommons.org/licenses/by-nc-nd/4.0) Peer-review under responsibility of the scientific committee of KES International.