The rapid development of electronic commerce not only brings to the enterprise financial management opportunities, but also put forward severe challenges. How to seize opportunities to find new mode for financial management under the e-commerce environment is a key problem in front of all enterprises. This study analyzes the influence of e-commerce on traditional financial management in enterprises, and carries on innovative analysis of enterprise financial management under the e-commerce environment in four aspects of financial management tools, financial management ideas, financial evaluation systems, financial personnel qualities.