Digitalisation of Public Relations Practice as an Issue to Meet Employers' Needs

被引：0

作者：

Sharakhina, Larisa V. ^{[1
]}

Trubnikova, Alla G. ^{[1
]}

机构：

[1] St Petersburg Electrotech Univ LETI, Publ Relat Dept, Fac Humanitarian Sci, St Petersburg, Russia

来源：

2018 IEEE INTERNATIONAL CONFERENCE QUALITY MANAGEMENT, TRANSPORT AND INFORMATION SECURITY, INFORMATION TECHNOLOGIES (IT&QM&IS) | 2018年

关键词：

higher education competiteveness; Public Relations; advertising; digital communication; employers' requests;

D O I：

暂无

中图分类号：

TP39 [计算机的应用];

学科分类号：

081203 ; 0835 ;

摘要：

Higher Education system is under reorganization in the modern day Russia. Education quality, the use of computer technologies, innovative approaches and cooperation with employers are the key priorities of this reformation. The experience of ETU "LETI" PR Study Departments (School of Humanities) employers demands monitoring in the field of Public Relations and Advertising and the main tendencies, results of it are represented in the article.

引用

页码：804 / 806

页数：3

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