TOWARDS ROBUST INTER-ORGANIZATIONAL SYNERGY: PERCEIVED QUALITY KNOWLEDGE TRANSFER IN THE AUTOMOTIVE INDUSTRY

With the highly competitive market environment, organizations which want to promote innovation are imposed to create strategic alliances. In this situation involved parties have to exchange knowledge at all stages of product development to support the product development process. At the same moment manufacturers have a constant pressure of balancing costs, quality and production cycles shortening. In this paper, authors identified challenges for knowledge exchange in collaboration between competitive organizations. With the example of five European automotive OEMs exchanging knowledge regarding perceived quality. This paper presents a framework for successful knowledge exchange between organizations. It proposes the methodology for the knowledge taxonomy and establishment of the synergistic knowledge network.