Spanish Food Private Labels Divergent Positioning and Common Drivers

被引：0

作者：

Maranon, Rafael ^{[1
]}

Puelles, Maria ^{[1
]}

机构：

[1] Univ Complutense Madrid, Fac Ciencias Econ & Empresariales, Madrid, Spain

来源：

NATIONAL BRANDS AND PRIVATE LABELS IN RETAILING | 2014年

关键词：

Private labels; Positioning; Proneness to purchase; Store brands; Loyalty; CONSUMER PERCEPTIONS; STORE BRANDS;

D O I：

10.1007/978-3-319-07194-7_7

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Over the last decade, the positioning of the different Spanish Food Private labels has evolved differently. Although the economic recession has emphasized the concern of consumers with price, the big driver to Private Labels Purchase during the 1970s and 1980s, the divergence in positioning still remains. However, beyond the divergent positioning of each brand, common drivers to PL purchase can still be found.

引用

页码：71 / 79

页数：9

共 31 条

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