Effects of Food Cooperative Membership on What Consumers Buy and Where They Buy: Evidence from Korean Household Panel Data 2015-2019

Alternative food networks (AFNs) have emerged in response to the conventional industrial food system, which distances and detaches food production from food consumption. Food cooperatives are representative of AFNs where relationships between food producers and consumers are reconfigured. This study examines household food cooperative membership and changes in food purchase behavior using household panel data gathered by the Rural Development Administration of Korea. In particular, it aims to provide insight into the effect of AFNs on consumer food purchase behavior, including expenditure per food category and visit frequency ratio per store format. The ordinary least squares regression model was used. The findings show that depending on the ownership of AFNs, expenditure per food category and visit frequency ratio per store format vary. Food cooperative members tend to purchase less processed food and more fresh vegetables and fruits than nonmembers. Moreover, food cooperative membership significantly influences the decrease in visits to small supermarkets and traditional markets when purchasing groceries.