A coach or a couch? A Lacanian perspective on executive coaching and consulting

At a time when competition in the workplace is becoming more and more individual, ruthless and widespread, managers are in turn being solicited more personally. That is why the market for psychologically oriented executive coaching is exploding nowadays. This article aims at extracting the main teachings of this change in perspective, in order to pave the way for a methodology of psychoanalytic coaching, that is directly inspired by the work of Jacques Lacan. The objective of this exploratory form of mentorship is to satisfy the explicit needs of the clients, along with their relational expectations and unconscious desires.