Dark states are stationary states of a dissipative, Lindblad-type time evolution with zero von Neumann entropy, therefore representing examples of pure steady states. Nonequilibrium dynamics featuring a dark state recently gained a lot of attraction since their implementation in the context of driven-open quantum systems represents a viable possibility to engineer unique, pure states. Inspired by recent experimental progress with ultracold Rydberg ensembles, we analyze a driven many-body spin system, which displays a mean-field bistability between a dark steady state and a mixed steady state. As a function of the driving strength one observes a discontinuous phase transition that connects the zero entropy (dark) state with a finite entropy (mixed) state. The transition is characterized by a jump of the von Neumann entropy from zero to a finite value, which is of genuine nonequilibrium character. We analyze the relevant long wavelength fluctuations driving this transition by means of the renormalization group. This allows us to approach the nonequilibrium dark-state transition and identify similarities and clear differences to common, equilibrium phase transitions, to establish the phenomenology for a first-order dark-state phase transition, and to relate it to the dynamics in driven dissipative Rydberg ensembles.