Markets of one: Creating customer-unique value through mass customization

被引：0
|
作者：
Jortberg, M [1 ]
机构：
[1] Siebel Syst Inc, San Mateo, CA 94402 USA
来源：
JOURNAL OF PRODUCT INNOVATION MANAGEMENT | 2001年 / 18卷 / 02期
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：129 / 130
页数：2
相关论文
共 24 条
  • [1] Mass customization:: the key to customer value?
    Squire, B
    Readman, J
    Brown, S
    Bessant, J
    [J]. PRODUCTION PLANNING & CONTROL, 2004, 15 (04) : 459 - 471
  • [2] Creating customer loyalty through service customization
    Coelho, Pedro S.
    Henseler, Jorg
    [J]. EUROPEAN JOURNAL OF MARKETING, 2012, 46 (3-4) : 331 - 356
  • [3] A model for measuring customer value based on mass customization
    Zheng, Jiangbo
    [J]. Sixth Wuhan International Conference on E-Business, Vols 1-4: MANAGEMENT CHALLENGES IN A GLOBAL WORLD, 2007, : 3562 - 3568
  • [4] Proactive customer orientation and its role for creating customer value in global markets
    Blocker, Christopher P.
    Flint, Daniel J.
    Myers, Matthew B.
    Slater, Stanley F.
    [J]. JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 2011, 39 (02) : 216 - 233
  • [5] Proactive customer orientation and its role for creating customer value in global markets
    Christopher P. Blocker
    Daniel J. Flint
    Matthew B. Myers
    Stanley F. Slater
    [J]. Journal of the Academy of Marketing Science, 2011, 39 : 216 - 233
  • [6] Creating sustainable customer value through digitality
    Rantala, Tero
    Ukko, Juhani
    Saunila, Minna
    Puolakoski, Hanna
    Rantanen, Hannu
    [J]. WORLD JOURNAL OF ENTREPRENEURSHIP MANAGEMENT AND SUSTAINABLE DEVELOPMENT, 2019, 15 (04) : 325 - 340
  • [7] Differentiation and Customer Decoupling Points: Key Value Enablers for Mass Customization
    Daaboul, Joanna
    Da Cunha, Catherine Marie
    [J]. ADVANCES IN PRODUCTION MANAGEMENT SYSTEMS: INNOVATIVE AND KNOWLEDGE-BASED PRODUCTION MANAGEMENT IN A GLOBAL-LOCAL WORLD, APMS 2014, PT III, 2014, 440 : 43 - 50
  • [8] Customer neglect: Creating value through poor service
    Bell, SJ
    Yin, E
    [J]. SERVICE SYSTEMS AND SERVICE MANAGEMENT - PROCEEDINGS OF ICSSSM '04, VOLS 1 AND 2, 2004, : 237 - 242
  • [9] The impact of time-based manufacturing practices on mass customization and value to customer
    Tu, Q
    Vonderembse, MA
    Ragu-Nathan, TS
    [J]. JOURNAL OF OPERATIONS MANAGEMENT, 2001, 19 (02) : 201 - 217
  • [10] Strategies for creating value through individual and collective customer experiences
    Heinonen, Kristina
    Campbell, Colin
    Ferguson, Sarah Lord
    [J]. BUSINESS HORIZONS, 2019, 62 (01) : 95 - 104
123