The impact of the Digital Marketing in Real Estate The past, present and future of the sector

被引：0
|
作者：
Luis, Joel Ferreira [1 ]
Catulo, Joao de Olivenca [1 ]
Rodrigues, Joao Duraes [1 ]
Piedade, Nuno Reis [1 ]
Marcos, Anabela de Figueiredo [1 ]
机构：
[1] Polytech Coimbra, Coimbra Business Sch Res Ctr ISCAC, Coimbra, Portugal
来源：
2022 17TH IBERIAN CONFERENCE ON INFORMATION SYSTEMS AND TECHNOLOGIES (CISTI) | 2022年
关键词：
Digital marketing; real estate; COVID-19; COVID-19;
D O I：
暂无
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
This article portrays the different temporal phases (past, present and future) in the real estate sector, focusing its purpose on digital marketing as one of the main and most important tools in the lives of professionals in the sector. This type of marketing, combined with the impact of the COVID-19 pandemic, has been influencing the demand and supply of properties in the current market.
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页数：6
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