The Effect Study of Corporate Social Responsibility on Corporate Reputation and Consumer Purchase Intentions

In this paper, we use empirical research methods, and through the revised corporate social responsibility, corporate reputation and the measurement of purchase intention tool to investigate corporate social responsibility on corporate reputation and consumer purchase intentions. The study found that dimensions of corporate social responsibility have different levels of positive affect on corporate reputation and customer purchase intention, in which the responsibility of products and services have the biggest effect on the corporate reputation and the consumer purchase intention, emotional factors of corporate reputation on consumer purchase intentions should not be overlooked either.