Master in Food Design, the Creation of a New Brand Identity

被引：0

作者：

Barradas, Vera ^{[1
]}

Rijo, Catia ^{[2
]}

Galegos, Carolina ^{[1
]}

机构：

[1] Politecn Portalegre, Portalegre, Portugal

[2] Politecn Lisboa, Escola Super Educ Lisboa, Lisbon, Portugal

来源：

ADVANCES IN DESIGN AND DIGITAL COMMUNICATION, DIGICOM 2020 | 2021年 / 12卷

关键词：

Master; Food design; Identity design; Brand mark;

D O I：

10.1007/978-3-030-61671-7_52

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

This article aims to address the issue of the importance of the creation of a new brand identity for a new master course. It's intend understand the complexity of the creation of a new identity and what topics are needed to evaluate before the creation of his graphic representation. As a case study we bring the creation of a new brand identity for the master's in food design, a new master's of the Estoril School. The presented work was developed in the first year of the Digital Identity Design masters of Portalegre Polytechnic.

引用

页码：558 / 567

页数：10

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