Study of Guangdong Toy Export Trade in Post-Crisis Era

Since the first half of 2009, the world economy has taken a turn for the better, and global economy has gone into the post-crisis era. Guangdong province is the largest production base of toys in China, and its toy export occupies the forefront of China's toy export annually. In the post-crisis era, Guangdong toy export faces significant challenges. This article analyzes the characteristics of post-crisis era; studies current situation of Guangdong toy export; makes SWOT analysis of Guangdong toy export in the post-crisis era; proposes countermeasures of promoting Guangdong toy export; and points out that only with the cooperation and efforts of government, industry associations, enterprises, Guangdong toy export can be: promoted greatly.