Attitudes of Consumers towards Private Label Products

被引：0
|
作者：
Kiymalioglu, Aslihan [1 ]
Atilgan-Inan, Eda [1 ]
Akinci, Serkan [1 ]
机构：
[1] Akdeniz Univ, Antalya, Turkey
来源：
CHALLENGES AND OPPORTUNITIES OF GLOBAL BUSINESS IN THE NEW MILLENNIUM: CONTEMPORARY ISSUES AND FUTURE TRENDS | 2011年 / 20卷
关键词：
STORE BRANDS; NATIONAL BRANDS; PERCEIVED RISK; PERCEPTIONS; PRICE; ANTECEDENTS; PREFERENCES; LOYALTY; BUYERS;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The attitudes of consumers towards private label products, which provide advantages not only to retailers but also to consumers in many aspects, are influenced by numerous factors. The focus of this research is to determine the effects of these factors. With this purpose, the effect of consumers' risk awareness, price consciousness, store image and store loyalty on their private label attitude is tried to be determined. The results reveal that risk awarenesss store image and store loyalty influence consumers' attitudes towards private label products.
引用
收藏
页码：140 / 145
页数：6
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